Wednesday, 26 September 2018

Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550

Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550

It was in no doubt a successful launch as thousands of women stormed the new Sephora store at Parramatta on Thursday for a chance to get their hands on free makeup worth $550.

The Parramatta store is the ninth in Sydney and opened its doors on September 27 after overwhelming demand from customers.

'We lined up around 5am, received it around 11am. Some crazy lady was there at midnight! I was number 99, my friend 100,' one person said.

The first 100 guests received a coveted Sephora Collection Lip Vault worth a staggering $550 as well as a range of other freebies.

'That would have been us if people didn't push in,' one disgruntled customer said.

'Yeah, it's so unfair. We've been here since 5am. Security should have handed out the bands from 6am,' said another.

Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550

Sephora Australia country manager, Libby Amelia, said;

'Since opening in 2014 we have been inundated with daily phone calls, emails, Facebook messages and Instagram comments about opening in Parramatta,'

'It's been four years of scouting the perfect locations, and finally, we have it.'

World-renowned make-up artist and beauty influencer Hrush Achemyan exclusively flew into Australia for the event.

Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550

This was after the brand had teased that they were flying in an international celebrity that was 'one of the biggest names in beauty'.

Other popular bloggers, such as Jenny Do, Chloe Morello, and Cartia Mallan, were also there to help celebrate.

Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550Chaos as thousands of women storm Sephora to get their hands on free makeup worth $550

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