Wednesday, 12 September 2018

'The most advanced iPhone we have ever created': Apple finally unveils its waterproof $1,799 iPhone XS Max

'The most advanced iPhone we have ever created': Apple finally unveils its waterproof $1,799 iPhone XS Max

Apple has finally unveiled its highly-anticipated trio of new iPhones, including its most expensive handset to date.

The 6.5inch iPhone XS Max will start selling in Australia for $1,799 and boasts a Super Retina Display that now stands as the biggest iPhone display yet.

Apple revealed the new handset alongside its new $1,629 iPhone XS - a 5.8inch device CEO Tim Cook says is 'by far the most advanced iPhone we have ever created.'

Both, Apple says, are 'more waterproof' than their predecessor, with the ability to survive 30 minutes underwater at up to two metres deep.

Apple's newest phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip.

The firm also unveiled a cheaper model in a bid to ensure their devices 'reach even more customers,' with the 6.1-inch iPhone XR shipping at $1,229.

CEO Tim Cook took to the stage in front of around 1,000 people at the Steve Jobs Theater at Apple's new 'spaceship' HQ in Cupertino, California shortly after 10am.

'Things certainly do get hectic around here leading up to days like this,' Cook said, to applause, as he kicked off the event.

'But they're also magical days. As you know, Apple was founded to make the computer more personal,' he said.

The CEO started off the product announcements with what he says are 'two of our most personal products,' beginning with the latest Apple Watch.

In the new Series 4 Apple Watch, 'everything has been redesigned and re-engineered,' said Chief Operating Officer Jeff Williams.

'We've pushed the screen right to the edges, over 30 percent larger, with minimal changes. The Series 4 is actually thinner,' Williams said.

Not only has the firm overhauled its design, but the new Apple Watch can even look out for its wearer's safety.

According to Apple, the watch can detect falls and send alerts to emergency contacts.

And, in what's said to be an industry first, it's equipped with a heart sensor that can take an electrocardiogram.


Display: 6.5inch OLED screen

Cost: From AU$1,799 (US$1,099)

Ships: September 21

Battery life: 1.5 hours longer than the iPhone X

Cameras: Dual 12MP rear-facing, dual 7MP front-facing

Powered by: A12 Bionic chip

Memory: 64GB, 256GB or 512GB

Colours: Gold, silver and space grey

Waterproof rating: Up to 2 metres deep for several minutes

Improved augmented reality tools

The app can recognize and track players and the ball, analyzing their game.

Atli Mar of Directive games showed off a new AR game that recreates retro arcade games, placing a virtual console on tables which can then 'explode' to allow players to try and shoot objects all around them.

According to VP of Marketing Phil Schiller, the new iPhone's camera can carry out a trillion operations on every photo.

'This is a new era of photography,' said Schiller. 'This is making images possible that weren't before.'

Apple has also boosted the battery life, with the 10X Max having 1.5 hours longer, and the 10s 30 minutes longer than previous versions.

'It's the biggest battery we've ever put in a phone' said Schiller.

Apple also revealed the iPhone will support dual SIM cards for the first time.

It will use Apple's eSIM, a built in electronic sim card that works alongside the primary sim card,, and Apple said it will be available later this year.

'The most advanced iPhone we have ever created': Apple finally unveils its waterproof $1,799 iPhone XS Max

In China, a special version of the phone will have two SIM cards.

'These are incredible new iPhones,' Schiller said. 'The best iPhones we've ever made by a long shot.'

Schiller also revealed a third iPhone, a series of colorful lower-cost handsets called the iPhone XR.

'We hope it reaches even more customers,' he said.

The aluminium handset is available in white, blue, black, coral and yellow, along with a special Product Red version.

The XR has a 6.1inch LCD display, rather that the more expensive OLED used in the other models, which Apple has called Liquid Retina.

'It's a bigger display than the iPhone 8 Plus, in a smaller case,' Schiller said.

The new lower cost iPhone will also use FaceID, and the same A12 Bionic chip and its new siblings.

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